“You know what you should do?” said my friend Lorraine, who is the founder of the Spirit of 608 podcast. “You should create a report.”
“A report, like…” I trailed off, wondering where this was going.
“You know, like a media report that shows the state of sustainable fashion entrepreneurship. You could interview some of the designers you’ve worked with, poll your community and put together something with infographics and graphs that show your findings.”
I knew that following the Rana Plaza tragedy in 2013, there has been a surge of entrepreneurial interest in ethical manufacturing practices.
And after three years working with over 150 early-stage sustainable fashion brands, I knew that I could capture the shifts and trends I’m seeing daily.
We wondered if there was a way to also show what this means for the future of the fashion industry.
So after our conversation, I got to work.
And thanks to Lorraine’s help and encouragement, the participation of some of my most dedicated Factory45’ers and the execution of my talented graphic designer, today I’m releasing Factory45’s report on The State of Sustainable Fashion Entrepreneurship 2016.
This 13-page study contains original case studies, infographics and anecdotes from 30 exclusive interviews with independent designers, as well as findings such as:
- 82% of the brands interviewed know the people who make their products are paid a fair and living wage. Compared to 2% of traditional retailers.
- 100% of the brands interviewed know where their products are made. Compared to 61% of traditional retailers.
- 88% of the brands interviewed feel there is more access to sustainable supply chains than there was five years ago.
- It now requires 99% less in startup capital to start an independent brand than in 2014.
Despite what the mainstream fashion industry wants you to think, it is now easier than ever before to launch an independent fashion label. And with persistence, there are new sustainable and ethical brands proving every day that it can be done.
And if you like what you read, please share the link with your network. I’ve put together an easy copy-and-paste description to go with it:
Factory45 has released its 2016 report on the State of Sustainable Fashion Entrepreneurship. Did you know that it now requires 99% less in startup capital to start an independent brand than in 2014? Read the full report here: http://bit.ly/2fDrsop
Thank you so much for reading and sharing.
With your support, I’m looking forward to bringing even more sustainable fashion to the marketplace in 2017.
P.S. If you are a blogger or reporter and would like to use the report for a future story, please contact me directly at firstname.lastname@example.org.