Entries by Shannon

How to Tell a Brand Story that Connects with Your Customer

Have you wondered: When is the right time to start talking about your brand publicly? If you’re just starting out, what’s the best way to share your brand story? And when you do start telling people about it, how do you tell it in a way that connects with the person who you want to […]

Podcast Ep. 42: How Entrepreneurship Changes Your Brain (for the Better)

Listen on Apple Podcasts | Listen on Spotify If you’re building a sustainable fashion brand, you’re probably in the thick of it. As a fashion entrepreneur, you’ll be tackling new skills and challenges that you’ve never encountered before. Tech issues, design challenges, writing, negotiating, creating and organizing… most of it will push you out of […]

Accomplish Your Brand Goals in 2023: Here’s How

At the end of every year, I sit down to do some “non traditional” goal setting (I’ve shared my exact process on the podcast here). I also review the things I accomplished that year, as well as the things that didn’t get done – I still have notes on my phone from 2020 and 2021 […]

Podcast Ep. 39: How to Stop Fearing Failure

Listen on Apple Podcasts | Listen on Spotify Everyone loves the hero’s journey and I’m sure you can recount a dozen other failure-to-success, rags-to-riches stories of celebrities and athletes. But what about your own? As an entrepreneur, regardless of whether you’re established or aspiring, what is your relationship to failure? To thrive in this industry, […]

How to Save Time & Money Working with Your Manufacturer

Have you started talking to manufacturers about producing your brand? Maybe you’re still in product development, maybe you’ve done a time study, or maybe you’re still working on your spec sheet… No matter where you are in the process of starting your fashion or accessories brand, one of the best things you can do right […]

Podcast Ep. 38: This Might Be *The* Secret to Success

Listen on Apple Podcasts | Listen on Spotify How many times have you wanted to give up? Whether it was entrepreneurship, a job, your education, a relationship or something else… If you ever faced feelings of wanting to throw it all away, what stopped you from doing it? What kept you going and invested in […]