What did you launch?
I launched the Mamachic Scarf — it’s a “do-it-all” garment that can be worn in over 20 ways, and serves as a super easy nursing cover, burp cloth and swaddle blanket. It’s made of incredibly soft rayon from renewable bamboo fibers, and manufactured ethically in small runs at a worker-owned cooperative in North Carolina.
I’ve also partnered with other vendors (label maker, printers, fulfillment house) that lie within 80 miles of my factory in order to leave the smallest carbon footprint possible. I’ve met with my fabric supplier up in British Columbia, and he personally audits his Chinese mills many times a year to ensure they are complying with fair labor treatment as well as taking care of the environment around them (i.e. the grey water from the spinning process is filtered, then reused in local agriculture).
What were some milestones you hit after going through Factory45?
I started my company blog and began a transparency journey for my supporters to get to really know me and the story behind Mamachic. I wrote about the design process as well as hitting huge failures in my life. Writing was actually cathartic for me, and helped give me the courage to keep the business going!
Then I launched a successful Kickstarter campaign, in which I reached 150% of my goal and got lucky with media coverage on Good Morning America and Forbes, as well as a ton of fashion and mommy bloggers. In 2016, I’ve been named as one of 30 finalists for the Tory Burch Fellowship and the Mamachic was named one of the Best New Products of the Year by the Cribsie Awards!
Applications to Factory45 are now closed
and will reopen in 2017.
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